Younger Males Add to the Table Game Revenue for Casinos
A recent study of Pennsylvania poker gamblers has shown that the casino owners have been right all along. A younger more masculine group of clientele will show up if you start adding poker table games to the mix, namely texas hold’em poker. The Pennsylvania study is a sort of microcosm of the gambling world at large. The findings showed the differences in demographics between those that play slots and video poker and those that play table games like craps, blackjack, poker, and roulette. With a sample size just over 1000, over 46% of people surveyed had claimed to have gambled in some form in the past 12 months. The interesting correlations come when they did gender analysis. Of the men in the survey, 53% were shown to have participated, compard to only 40% of the women. They also did a racial analysis. 48% of whites answered yes to gambling, while only 32% of blacks. Another interesting find is that more affluent people gambled more than their poorer counter parts. With 51% of affluent families (considered 35k annual income by the survey) gambled while only 43% in poorer households admitted to it. So basically, white, affluent, males are the target market for poker gambling as far as table games are concerned. Specifically those in the younger crowd who was shown to be more pulled toward table games. The older groups, were still pulled toward the electronic machines like slots and video poker according to the survey.
