Management Change at Clothing Brand
Diesel has been a important name in the competitive fashion business for a while now, especially because they manufacture clothing for younger people – and today’s youths are the trend setters. 2010 adds shifts into the Diesel world, with the designation of Italian Executive Daniela Riccardi as the fresh CEO.
Having worked with Procter & Gamble for the last 25 years preceding the appointment as Diesel CEO, Daniela Riccardi was P&G’s chairwoman in China. As Diesel’s fresh CEO, she will now supervise the organisational changes within the brand – as well as its main office move, so the organisation can be to a greater extent competitive and capable to react to rivals such as Aertex.
For the 1st time in Diesel’s chronicle, the organization’s important departments will be incorporated below one roof, as Diesel’s home base will be situated in Breganze, a small and gorgeous town in north Italy. The main company’s departments are located for the time being in the Molvena part, not so far from Breganze.
Diesel is a section of the Only The Brave Group, which labels like for example Viktor & Rolf and Maison Martin Margiela, and had a revenue of 1.3 billion Euros in 2009. Renzo Rosso, the company’s creator and president of the Only The Brave group will still remain in this situation, alongside CEO Maria Tosin.
