Info Blog

iPhone Leads Smartphone Mobile Broadband Usage

A new research by mobile advertising company AdMob has found that Apple’s iPhone constitutes nearly half the smartphone usage in the world.

AdMob’s ad-serving network considered billions of ads posted on 15,000 mobile websites and pooled them with applications for smartphones to come up with the findings.

While clearly showing iPhone to be leading the smartphone mobile broadband usage, the report also says that smartphones running on Google’s Android operating system account for nearly 75 percent of mobile web traffic in the US in October.

The iPhone is far ahead of its nearest rivals, the Blackberry and Palm Pre, which had only a 12 percent and five percent share in the mobile web traffic in October. This is a five percent fall from the figures of September.

The latest data confirms earlier reports of bandwidth hogging by iPhone users. This time, mobile internet service providers will have to take the trend seriously and adopt immediate measures to alleviate the problem, since mobile networks are already strained by the increased use of new smartphones and mobile broadband devices.

To check out all the plans offered by various operators along with the different mobile broadband devices, such as pay as you go dongle, then you should visit the Mobile Broadband Genie website and look at their comparative table of UK broadband providers, which includes an analysis of the products and services.

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