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Promotional material must be eye-catching

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The deal between Deutsche Telecom’s T-Mobile and Orange owner France Telecom would see further delays since the Office of Fair Trading (OFT) has asked the European Commission to review the UK aspects of the proposed joint venture.

The deal was first announced on 8 September 2009 and at present the responsibility for the approval lies with the European Commission in Brussels. The company is looking forward to obtaining approval for the merger this month. However, both the consumer groups and the competition fear that Brussels will not take into consideration the large market share being acquired by T-Orange after the deal and the loss of customers by the small players.

This merger of two telecom giants is subject to close scrutiny by the competent authorities since the T-Orange merger is likely to create a monopoly in the telecom sector in the UK, thereby coming down more heavily on the consumers’ pockets. Hence, consumer groups have been campaigning against the merger and are looking forward to the review by the UK regulatory authorities. The OFT, meanwhile, is also concerned about the effects of the merger on other players in the UK telecom market, especially 3, which is the smallest player in the field.

If you are in the market for a new mobile phone, or are approaching the end of your contract and considering changing service provider – click on broadband deals. Several of the internet service providers add a mobile phone with minutes included within their broadband and phone bundles.

The T-Mobile and Orange merger is about to enter muddier waters as consumer groups Consumer Focus and the Communications Consumer Panel (CCP) are demanding a fresh enquiry into the impact of the merger on the mobile market in Britain, especially in terms of competition and spectrum allocation.

The groups recently submitted a letter to the Brussels commissioner for competition highlighting the need for a thorough investigation into the matters. This urgency follows the observations made by consumer body Which? with respect to the current need for such an assessment on the effects of the merger on the mobile markets of the UK.

The major issues underlined in the letter include spectrum allocation and the fears about creation of a mobile market giant with huge stakes along with the decline in competitive innovation, especially with respect to 3G network expansion. The letter also focuses upon the impact of the amalgamation on mobile virtual network operators, who provide services by leasing capacity from other owners of network, as they do not possess their own networks.

The main target of these groups is to push for a shift of the decision making process from Brussels to British authorities, so that the Office of Fair Trading and the Competition Commission can enquire into the matter and take a conclusive decision. This process might be lengthier but is expected to be more fruitful according to the groups.

The letter also pointed out that for comprehensive and all encompassing results, the investigations should be conducted at a national level.

For a closer look at Orange Broadband, click on broadband providers, for a comparison of their service and performance with the other internet providers.

A new research by mobile advertising company AdMob has found that Apple’s iPhone constitutes nearly half the smartphone usage in the world.

AdMob’s ad-serving network considered billions of ads posted on 15,000 mobile websites and pooled them with applications for smartphones to come up with the findings.

While clearly showing iPhone to be leading the smartphone mobile broadband usage, the report also says that smartphones running on Google’s Android operating system account for nearly 75 percent of mobile web traffic in the US in October.

The iPhone is far ahead of its nearest rivals, the Blackberry and Palm Pre, which had only a 12 percent and five percent share in the mobile web traffic in October. This is a five percent fall from the figures of September.

The latest data confirms earlier reports of bandwidth hogging by iPhone users. This time, mobile internet service providers will have to take the trend seriously and adopt immediate measures to alleviate the problem, since mobile networks are already strained by the increased use of new smartphones and mobile broadband devices.

To check out all the plans offered by various operators along with the different mobile broadband devices, such as pay as you go dongle, then you should visit the Mobile Broadband Genie website and look at their comparative table of UK broadband providers, which includes an analysis of the products and services.